What do Taylor Swift, Coldplay, Adele, Foo Fighters, Rihanna, The Killers, and Weird Al Yankovic all have in common?

They’ve all worked with my students.

Your dream clients don’t know you exist.

Yet.

Feel like you're invisible to potential clients?

Or maybe the clients you DO find make music you’re not passionate about?

I know firsthand how brutally hard a career in the music industry can be. The late nights second-guessing yourself and burning out from pain-in-the-ass clients who don’t appreciate you. I used to constantly question if I had what great artists really wanted in a mixing engineer.

But here's the truth - you have the talent and vision worthy of your dream clients. You’ve developed something special, and I can show you how to magnetically attract your ideal clients so they can’t imagine hiring anyone else.

Your fast pass to a better music career

StudioLand was built for and by Studio Pros like you. It’s more than just an online course. It’s a full-fledged grammy-winner-packed-community and educational platform. It’s designed to give you the strategies, accountability, and insider knowledge to transform your studio into a thriving business, with instant access to career-changing resources and weekly live classes.

Here’s what others have to say.

  • Brendan Dakora - Engineer (Foo Fighters, Trent Reznor, Steven Wilson)

    “Carl has helped me to see a whole new approach to marketing my mixing business. One where I can present a much more comfortable and natural version of myself to attract my ideal clients. These clients can finally see my personality and tastes, leading to a much better alignment with clients who make music I love.”

  • - Lucas Gienow (Billboard-Charting Vocal Producer), Lebanon, PA, USA

    “Within a year of working with Carl, I got my first number one. And from there, all of a sudden I started working on major label songs. [...] What I got from Carl was invaluable, which was the mindset of: “Where am I needed the most based on my skill set?” and “How can I pitch myself to people effectively?” I can truly honestly say if I had not worked with Carl, it would have taken me a much longer time, [so] it has paid for itself very quickly. Thank you, Carl.”

  • Nick Nagurka - Engineer (Theo Katzman, Vulfpeck)

    “I've been applying Carl's strategies of making social content as social proof. It feels like my internet presence is actually starting to show my true bonafides in the industry for the first time ever. Not only that, but my overall reach on instagram has gone up 1825% CONSISTENTLY over the past 6 weeks. It's been wild to see. And my reels consistently reach 80% non-followers, which is great. Many more of my new followers are actually musicians and it feels like I'm bringing something of value to the community that I don't feel gross about.”

  • - Tom Denney (A Day To Remember // Pierce The Veil // Sounds Like Color)

    “Carl’s course is one of the most informative lessons on the business side of producing and marketing that I have come across. Each detail explained with the type of passion and knowledge you would only expect from a seasoned professional such as himself. I highly recommend that anyone in the music industry, either just starting out or already established to sink your teeth into this knowledge bomb of priceless information.”

Learn how to attract your ideal studio clients.

I help passionate studio pros like you become irresistible to your ideal clients by teaching you to communicate your unique passions and perspectives.

Why?

Because every single potential client WILL develop a gut feeling about you - that’s just how humans are, after all. A clear brand strategy will make sure their gut feeling is the one you WANT them to have.

When you clearly communicate what makes you, YOU - aligned with exactly what your ideal clients crave - your inbox fills with serious inquiries.

That’s why I use my two decades of music industry experience to help producers, engineers, and session musicians become irresistible to their ideal clients.

How?

By teaching you how to communicate your unique tastes, experiences, and perspectives.

The Obligatory Third-Person Biography

Meet Carl Bahner, a mix engineer, educator, and studio strategist who's spent two decades figuring out what actually works in this industry - so you don't have to.

His story isn't about overnight success. It's about years of experimentation, countless failures, and gradually connecting dots that most studio professionals never see.

In 2020, everything finally clicked. That year, Carl mixed over 300 songs for artists across 6 continents (without relying on platforms like SoundBetter). More importantly, he realized his approach to client attraction wasn't just working—it was thriving during a global crisis.

When fellow engineers and producers started asking how he was staying busy while they struggled, Carl began sharing his strategies. Their success made something clear: his unique blend of freelancing experience, teaching background, and stubbornly authentic approach was exactly what other studio pros needed.

Carl has lived the feast-or-famine cycle. He's taken projects that drained his soul just to pay rent. He's undercharged and overdelivered until burnout nearly ended his career. And he's watched incredibly talented peers give up because they couldn't find clients who valued their work.

That's why he created StudioLand in 2024—to transform how studio professionals approach the business side of their work. This isn't about copying what worked for him. It's about uncovering your unique perspective and learning how to communicate it to the people who will value it most.

Carl firmly believes that making great art and making good money aren't mutually exclusive. The "starving artist" narrative is outdated and harmful. There are thousands of artists out there looking for exactly what you bring to the table—they just don't know you exist yet.

What drives him isn't just seeing students thrive financially (though that's incredibly rewarding). It's knowing that by connecting the right artists with the right studio pros, he's helping create better music. Even if he never touches those tracks himself, knowing he facilitated those collaborations makes this work meaningful.

If you're tired of competing on price, chasing clients who don't appreciate your value, or feeling stuck in a cycle of projects that drain rather than inspire you—you should talk to Carl. Your future in this industry is waiting, and it's a hell of a lot brighter than you might think.